In 1971, Spanish public television (TVE), then the only channel in the country, started to broadcast the series Crónicas de un Pueblo. Emergent from data analysis, was the dominance of two genres of Irish film as major components in its success, theses genres being comedy and historical dramas, as a result the study focuses on these genres while investigating issues associated with their dominance in the Irish film industry.
A mixed method approach was taken to data collection, with predominantly quantitative survey results being triangulated with qualitative interview results. The work of Benedict Anderson on 'Imagined Communities' and Andrew Higson on "Identifying a National Cinema" are applied loosely to the relevant aspects of the study.
The study focuses on these key themes, applying theories and opinions of film scholars, as well as from those inside the film industry, of which to measure audience opinion against. Drawn from the study were three key themes audience perception of limited genres and themes in Irish film Irish audience imagining's of Irish film as a local rather than transnational entity nostalgic behaviors exhibited by the Irish film audience for purposes of nostalgic reminiscence. This research aims to measure if Irish film audiences' opinion correlates with the critical and commercial success of contemporary Irish film, and also to explore if audiences feel issues traditionally associated with Irish film are being challenged by contemporary Irish film. It is concluded that the Plan (and other relevant policy documents) support a spatialized, commodified view of the audiovisual industries as primarily industrial in nature, paying scant attention to the consideration of such industries as cultural forces. It identifies the key proposals which affect the audiovisual industries. Building on Mosco’s work on political economy (Mosco, 2009) the concept of spatialization from Lefebvre (Lefebvre, 1991) is used to interrogate the production of and commodification of space through Specifically, this article interrogates the policy norms underpinning the Audiovisual Action Plan introduced by the Department of Culture, Heritage and the Gaeltacht in Ireland in 2018 as part of Culture 2025, the national cultural policy framework.
Taking a political economy perspective allows for development of themes around the commodification of the nation-state through the provision of policies that actively encourage a certain type of audiovisual production. Using a thematic analysis approach from Braun and Clark (2005, 2019) a number of themes are developed from analysis of the relevant policy documents, broadly conceived around the increasing instrumentalism of culture. The analysis of the Plan in a wider policy context identifies key issues shaping audiovisual production in Ireland. The Audiovisual Action Plan (“the Plan”) sets out the Department’s approach to the audiovisual industries and is, it is contended, evidence of a marketization of culture consistent with a creative industries perspective. This article analyses the recent plan for the audiovisual industries introduced (after some delay) by the Irish Department of Culture, Heritage and the Gaeltacht.
0 kommentar(er)
